Actus Core was founded in 2025 by Paulo Henrique, a CEO passionate about sports and performance — especially running.
As a runner himself, Henrique often faced the frustration of having to buy high-performance gear at very high prices. Most brands offered single items at premium costs, making it difficult for everyday runners to build a complete set of essentials.
That challenge became the spark for Actus Core. The journey started with one product — the Motion Short 2-in-1 — designed to solve the daily struggles of athletes and runners: a single piece that combines comfort, performance, and utility. From there, the vision grew into something bigger — curated runner’s kits, making it easier and more affordable to get everything you need to move with confidence.
That’s how Actus Core was born.
At Actus Core, our mission is simple: to make high-performance sportswear and accessories accessible to every runner and athlete.
We believe that movement is more than training — it’s a way of living. That’s why our purpose goes beyond products: we exist to empower people to move with freedom, confidence, and authenticity.
Every product we create is built on three core values:
For us, it’s not just about products — it’s about building a community of people who run, train, and live with purpose.
