Our story
The Origin
Actus Core was founded in 2025 by Paulo Henrique, a CEO passionate about sports and performance — especially running.
As a runner himself, Henrique often faced the frustration of having to buy high-performance gear at very high prices. Most brands offered single items at premium costs, making it difficult for everyday runners to build a complete set of essentials.
That challenge became the spark for Actus Core. The journey started with one product — the Motion Short 2-in-1 — designed to solve the daily struggles of athletes and runners: a single piece that combines comfort, performance, and utility. From there, the vision grew into something bigger — curated runner’s kits, making it easier and more affordable to get everything you need to move with confidence.
That’s how Actus Core was born.
Our Mission & Purpose
At Actus Core, our mission is simple: to make high-performance sportswear and accessories accessible to every runner and athlete.
We believe that movement is more than training — it’s a way of living. That’s why our purpose goes beyond products: we exist to empower people to move with freedom, confidence, and authenticity.
Every product we create is built on three core values:
- Performance – gear engineered to enhance your results
- Comfort – lightweight, breathable, and made for daily use.
- Affordability – premium quality without the premium price tag.
For us, it’s not just about products — it’s about building a community of people who run, train, and live with purpose.